Black Mountain Green Tea

🌱 Empowering Women, Growing Together! 🍃

On 17 September 2026, members of the Samcholing Green Tea Cooperative came together for a meaningful training on Financial Education and Business Literacy, supported through the GAS budget funded by BRECSA.

The training strengthened their knowledge in financial management, record-keeping, business skills, and decision-making—turning knowledge into confidence and opportunities.

💚 When women are empowered with knowledge and skills, communities grow stronger and futures become brighter.

Together, we learn. Together, we grow. Together, we build a stronger,more sustainable communities 💚🍵🌿✨
Building Resilient Commercial Smallholder Agriculture-BRECSA

❀ 9 September 2026 ❀

Black Mountain Green Tea joins the Nation in wishing Her Royal Highness Gyalsem Sonam Yangden Wangchuck a very happy 3rd birthday. ✨🪷

May Her Royal Highness be blessed with endless happiness, good health, and a beautiful life filled with joy. 🙏🏻💚

Happy Birthday, Your Royal Highness! 👑✨

Honoured and grateful to participate in the Global Conscious Food Systems Summit in Paro and to have the opportunity to showcase our products on a global platform. A wonderful experience of learning, connecting, and sharing Bhutanese goodness with the world. 🇧🇹

𝐂𝐚𝐩𝐚𝐜𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐨𝐧 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠, 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐁𝐞𝐠𝐢𝐧𝐬 𝐢𝐧 𝐓𝐫𝐨𝐧𝐠𝐬𝐚

𝐓𝐫𝐨𝐧𝐠𝐬𝐚, 𝟕 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟔

The Department of Agricultural Marketing and Cooperatives (DAMC), with support from the EU-funded Technical Assistance for Agrifood Systems (EU-TAAS) Project, implemented by the Food and Agriculture Organization of the United Nations (FAO), has commenced a five-day capacity-building programme on “Branding, Packaging, Digital Marketing and Market Readiness for Agrifood Enterprises” in Trongsa Dzongkhag. The programme will run from 7–11 September 2026. The inaugural session was graced by the Director, DAMC.

The programme brings together 32 participants (11 female and 21 male), comprising representatives from agrifood enterprises, farmer groups and cooperatives, the National Post Harvest Centre (NPHC) and its sub-centres, the Regional Agricultural Marketing and Cooperatives Offices (RAMCOs), the Bhutan Food and Drug Authority (BFDA) under the Ministry of Health, and the Bhutan Standards Bureau (BSB) and the Department of Media, Creative Industry and Intellectual Property (DoMCIIP), both under the Ministry of Industry, Commerce and Employment.

The training is being conducted to strengthen the capacity of agrifood enterprises and cooperatives to effectively use branding, packaging, digital marketing and quality assurance systems to improve product competitiveness, market access and enterprise sustainability.

DAMC has supported selected agrifood enterprises through various initiatives, including branding, rebranding, packaging and label design, prototype development and website development. Under the EU-funded Productive and Inclusive Sustainable Rural Agricultural and Food Systems (EU-PISRAF) Project, 16 agrifood enterprises have received such support. Similarly, under the EU-TAAS Project, four cooperatives have been supported in Geographical Indication (GI) registration.

The five-day programme will cover practical areas including brand positioning and storytelling, packaging and labelling, trademark registration and intellectual property protection, Geographical Indications, digital marketing and website management, food standards and certification, business planning and financial management.

The programme also provides a platform for participants to exchange experiences, build networks and identify practical approaches to strengthening their products and businesses.

Through this initiative, DAMC and its partners aim to help agrifood enterprises better communicate the value and identity of their products, respond to market requirements, strengthen their market presence and ultimately contribute to a more competitive, market-oriented and sustainable agrifood sector in Bhutan.
Ministry of Agriculture and Livestock, Royal Government of BhutanFAO Bhutan