Lip Lab
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Custom lipstick is closer than you think. Book your experience in-store or virtually
Need a little treat? Book a weekday Lip Lab appointment in October. 🍁
We have FREE GIFTS with purchase* you can only get Monday-Thursday.
🎁 Spend $75 Get a full-size Mocha Marshmallow Lip Gloss
🎁 Spend $100
Get a full-size Mocha Marshmallow Lip Gloss plus a 2-in-1 blush and contour brush
* In stores only Monday-Thursday. Not valid for parties or gift cards. 1 per person, per transaction
while supplies last. Cannot be combined with any other offers. Offer valid 10.4-10.31.2026.
From page to screen — and now, to lipstick.
With officially hitting theaters, we created two custom shades inspired by the unforgettable characters at the center of the story:
🤎 Lowen Ashleigh — a brown n**e for the struggling writer stepping into the Crawford family’s world.
❤️ Verity Crawford — a bold red inspired by the bestselling author whose secrets set the story in motion.
Which one are you? Lowen or Verity? Verity now playing in theaters.🎬
Three Mocha Marshmallows in rotation this fall. ☕️🤎
From now through 11/5, we’re serving our Flavor of the Month in three cocoa-inspired shades, but two of them are only available in Lip Lab stores. Get a sip while you can!
10/02/2026
Now serving Mocha Marshmallow! 🤎
Our October Flavor of the Month hits stores TODAY. To celebrate, we have a free Agave+ Lip Scrub
for the first 50 people who purchase it at each location.
With a high-shine finish and a creamy cocoa scent, Mocha Marshmallow comes in a range of THREE rich, delicious shades. Only one is available online, so head to your closest store from now through 11/5 to experience them all. 😍
NEW Mocha Marshmallow, coming in hot.
Karina Esteban created a fall lip combo with our October Flavor of the Month. She paired it with Sketch & Shade Lip Liner in Tonal Taupe and a delicious drink to go. ☕️
This limited-edition lip gloss comes in a range of three delicious shades. Choose your favorite when it launches in stores TOMORROW!
Soon we’ll be serving Mocha Marshmallow in three indulgent shades.
Fuel up your fall lip combo with this exclusive gloss, which has a rich, creamy cocoa scent. 🤎
Stop by any Lip Lab from 10.2-11.5 to experience it while you can. The first 50 people to purchase it in stores get a free Agave+ Lip Scrub, too! 🎁
09/29/2026
Meet NEW Mocha Marshmallow, a limited-edition lip gloss with a creamy cocoa scent. ☕️
Our next Flavor of the Month drops this Friday, October 2. We’re also brewing up special treats in stores, including:
🤎 A free, full-size Agave+ Lip Scrub for the first 50 people to purchase the shade at each Lip Lab location
🤎 A range of three shade options you can only get in person
Which one are you craving?
Toasty. Tasty. And coming your way this Friday 10.2!
What do you think we’re brewing up next? ☕ 👀
Nothing compares to a one-of-a-kind lip and cheek combo made exclusively for YOU. 😍
NYC • ai • tattoo • designer customized her perfect shades at our SoHo location in New York City.
Find your closest store and book a session with a Color Expert on liplab.com. 💋
09/26/2026
Slip inside a Lip Lab near you. 💄
We have 17 locations in the US and Canada. Each one is staffed by brilliant Color Experts who can help you find your perfect shades.
Head to liplab.com for details and appointments. We’d love make blush and lip colors exclusively for you. 💋
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